A bold and flavorful prime rib roast featuring a unique coffee and spice crust that creates a tender, juicy, and aromatic meal perfect for special occasions.
If the crust browns too quickly, tent loosely with foil during the low-heat roasting phase. Use freshly ground coffee for best aroma and texture; avoid instant coffee. Letting the roast rest after cooking is essential for juicy, tender meat. You can prepare the rub up to a week in advance and store in an airtight container. For a lower sodium version, reduce salt to taste. Fresh rosemary sprigs can be added under the roast for extra fragrance.
Keywords: prime rib, coffee rub, roast beef, smoked paprika, holiday roast, bold spice crust, easy roast recipe, special occasion dinner